Wednesday, June 18, 2014

WBCP & Party City Partner for Batman, Superman & more!

                  WARNER BROS. CONSUMER PRODUCTS AND PARTY CITY PARTNER FOR PARTY GOODS WITH CHARACTER

New Collection of Favors, Balloons, Décor and More to Feature Warner Bros. Characters Including Superman, Batman, Godzilla, and Scooby-Doo!

Burbank, CA – June 18, 2014 – Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is partnering with Party City Holdings, Inc., the largest wholesaler & retailer of party goods in the U.S. and Canada,  to release  a new collection of family-friendly party goods, favors, décor and balloons inspired by Warner Bros.’ iconic properties and the DC Comics pantheon of Super Heroes. The product, featuring an array of beloved characters such as Superman, Batman and Scooby-Doo, will be available in Party City stores across the U.S. and Canada this summer.

“We are thrilled to team up with Party City, a renowned party supplier, to offer fans of all ages the chance to celebrate with their favorite characters,said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “Leveraging WBCP’s vast portfolio of entertainment properties, the new line is sure to make any party as memorable as the characters that inspire them.”

In celebration of this exciting new collection of products, Party City will host party zones spotlighting key properties, including a Batman party zone coming to Party City retailers across the U.S. and Canada in July and a Scooby-Doo party zone in August.

The complete list of properties that will be developed for balloons include DC Comics’ Batman and Superman, Looney Tunes, Scooby-Doo, Godzilla, Tom and Jerry, Harry Potter and The Wizard of Oz. Additionally, American Greetings, the world's largest publicly traded greeting card company, will be distributing party goods, favor and décor in mass and supermarket channels.

“Amscan is delighted to offer Warner Bros.’ evergreen brands such as Batman and Scooby-Doo to the party industry,” said Jim Harrison, CEO, Amscan.  “In addition, we look forward to partnering with Warner Bros. Consumer Products to capitalize on their extensive content, including feature film tent pole events, to drive additional revenue and share in the marketplace.”

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About Party City Holdings, Inc.
Party City Holdings Inc. designs, manufactures, contracts for manufacture and distributes party goods, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts, stationery and Halloween costumes.  Party City’s decorated party supply products are available in over 40,000 retail outlets worldwide, as well as in its retail network of approximately 880 permanent party superstores and approximately 350 temporary Halloween locations.  The company also sells direct to customers through its e-commerce website, PartyCity.com. Party City Holdings Inc. is headquartered in Elmsford, NY.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.
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